Our Privacy Policies

Some information that identifies you as an individual (“Personal Information”) is gathered when you register with our website (“Site”), or participate in community activities, focus groups and interviews. We also collect Personal Information about you to the extent that you provide it to us online (e.g., by filling out forms on the Site or by submitting such information in an e-mail message) and offline (e.g., by filling out a comment card at one of our locations, or by registering for information concerning community amenities). You provide your Personal Information voluntarily.

Personal Information requested may include your name, your street mailing address, your e-mail address, your telephone number and other information, including information about your personal or business demographics and your home purchasing preferences; however, this information will never include your social security number.

How do we use the Personal Information we collect:

Our goals in collecting Personal Information from you include:

• providing you with information about the community such as: phase releases, pricing, amenities, upgrades and enhancements, community events and other information we deem you may find of interest;
• supporting business purposes, and community planning endeavors, that we believe are reasonable and consistent with fair business practices;
• contacting you concerning phased releases, amenities, upgrades, enhancements, community events or activities, services and products for new homes in the community that might be of interest to you. We also use your Personal Information to determine other information that will be delivered to you that may be targeted to your interests, as well as determining what periodic marketing, promotional and other notices to provide to you. You may, at any time, choose to not receive communications from us by “opting out” of specific mailing lists and services by sending an e-mail requesting removal to our Customer Service Department at [email protected] or by writing us at the mailing address listed below.

How We Share Personal Information:

We may disclose your Personal Information to homebuilders that build in our communities, to our affiliates (i.e., companies that we own, we are owned by, or we are under common ownership with), to consultants, and to other third parties with whom we have a business relationship. We may also disclose your Personal Information to third parties as we deem necessary or desirable to provide products and services that you have requested. Your Personal Information may also be disclosed to third parties on an aggregate basis and in a manner that does not reveal the personal identity of you or your business. We may also disclose your Personal Information as we believe is reasonably necessary to comply with law, regulation or other governmental authority. Finally, we may disclose your Personal Information upon a transfer or sale to another entity of all or a portion of our stock or assets to which this Policy relates, or upon any other corporate reorganization.

Contests, Promotions and Community Activities:

We may from time to time offer contests, promotions (including incentive programs), community activities, and other programs in which we may request Personal Information. Your participation in any such contest, promotion, activity or program will be subject to the official rules of such contests or the terms and conditions of such promotion or activity, or any release that you may sign, and any additional related conditions that may be posted on this or other applicable Web sites, or as otherwise provided.

Retention and Protection of Personal Information:

Generally, we retain your Personal Information that we collect electronically on our server or in our archives for as long as we reasonably need it. We may alter this practice according to legal and business requirements. For example, we may shorten the retention period for certain Personal Information if needed to free up storage space, and we may lengthen the retention period for other Personal Information if needed to comply with privacy standards or applicable law.

We establish and maintain certain practices to help protect the confidentiality, security and integrity of electronic Personal Information stored on our system. Notwithstanding the foregoing, no computer system is completely secure, and while the measures we implement are intended to reduce the likelihood of security problems, there is no warranty or guarantee that our standard security measures will prevent access to your Personal Information.

How to modify your Personal Information:

You may modify or update your Personal Information by sending an e-mail to our Customer Service Department at [email protected]. Data management requests are administered in an orderly manner to the extent feasible and within our direct control.

Other Limits to Your Privacy and Confidentiality:

We may disclose Personal Information in special cases when we have reason to believe that disclosing the Personal Information is necessary for us to protect or enforce our legal rights, or when we believe that the law requires it, and for administrative and other purposes we deem necessary to maintain, service and improve our products and services.

We operate this Site (including without limitation its registration system) and provide our services in good faith, but on an AS-IS, AS-AVAILABLE basis. ANY WARRANTIES OF ACCURACY, QUALITY, TITLE, FITNESS, MERCHANTABILITY OR NON-INFRINGEMENT ARE DISCLAIMED. WE ARE NOT LIABLE FOR DIRECT, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES. UNDER NO CIRCUMSTANCES WILL WE BE LIABLE FOR EVENTS BEYOND OUR DIRECT CONTROL. This Policy is governed by Alabama law, excluding conflicts of law principles. Any provision of this Policy that is illegal or unenforceable shall be deemed automatically conformed to the minimum requirements of law. Any legal actions against us must be commenced in Jefferson County, Alabama within one year after the claim arose, or be barred.

Children’s Privacy: Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know to be under the age of 13 years. No part of our website is structured to attract anyone under 13 years of age. All website users warrant that they are not subject to the verification requirements of the Children’s Online Privacy Protection Act (COPPA).

We use browser cookies — small files containing a combination of letters or numbers that are sent to your computer — to help enhance your online experience and make your use of our website more efficient. While various web browsers may allow you to block or disable browser cookies, please note that our website, particularly the shopping cart and checkout features, may not work properly if you disable browser cookies.

We may also use web beacons — a small, clear graphical file that your web browser may download when loading a page on our website — to help analyze and audit our website and the related transactions.

Consent and Revisions:

By using or accessing our services or this Site, by participating in the activities or programs outlined above, or similar activities or programs, or by providing Personal Information, you agree to this Policy. This document supersedes any prior communication on this topic and reflects the entire and exclusive Policy. We reserve the right to revise this Policy from time to time, and will post any revisions on this Site. Additionally, if you provide an e-mail address as part of your registration, we may send an e-mail to such address to inform you of changes to this Policy. Upon publication, the updated Policy will be deemed to replace the prior version of this Policy. We encourage you to review our website regularly for changes. If at any time, you do not agree with the terms in the updated Policy or if you want to be removed from our database, please let us know using the contact information below and we will remove your name and other Personal Information from the database.

Third-Party Links:

Our website may contain links to third-party websites that are not subject to our Privacy Policy. If you visit these websites, we encourage you to read their privacy policies before providing them with any personal information.

Your Questions and Comments:

If you have questions about this Policy or would like to be removed from our database, please contact us or contact us by mail at 1000 Urban Center Drive, Suite 235, Vestavia Hills, AL 35242.